Work that made growth repeatable.
Three projects told in full, then the rest of the story. Each one started with a real problem and ended with something the team could run without me.
Every lead got the same treatment, so the best ones waited. I rebuilt intake around AI so the team spends its time on the calls that matter.
- Automated screening that routes each lead based on what it needs
- Calls recorded, transcribed, and synced to the case management CRM
- Warm transfers and high-value matters routed ahead of standard inquiries
- One scoreboard for the whole team: signed clients and cost per acquisition
- +60%
- signed clients in six months
- 37 min
- average client call, down from 1.5 hours
- Finalist
- Legalweek Best Use of AI
The intake and onboarding team was buried in manual steps. I connected a set of AI tools into one automated flow, so the same team could handle 40% more work and clients always knew where things stood.
- AI tools linked so each new client moves from intake to onboarding without manual handoffs
- Repetitive work automated, so each person spends their time on clients, not data entry
- Clients kept informed automatically at every stage
- +40%
- total team capacity, with the same number of staff
- Automatic
- client updates at every stage of onboarding
The site, content, and ads weren't working together. I rebuilt all three as one system with one job: turning attention into customers.
- Website relaunch with new design direction and conversion copy
- A daily content engine and a YouTube channel hosted by the team
- Paid search moved to AI Max and Performance Max, with budget shifted to what worked
- ~10 a week
- content pieces, planned and published through one workflow
- 1 system
- site, content, and paid search pulling in the same direction
More of the story
Earlier roles and side-by-side work that shaped how I build.
Two firms, one playbook
The Law Office of Robert L. Starr, Director of Marketing, 2021–2026Ran the same growth system for a second firm at the same time. Two pipelines, two teams, neither one dropped.
The model shop
Donaldson + Partners, 2017–2021Marketing and PR for an LA architecture studio, plus the physical models and materials behind key client milestones.
A brand voice at scale
LeEco US, 2016–2017Built the U.S. brand voice and led a team of four, growing the social audience from 250K to 1.4M+.
A marketplace that grew 24×
Verlocal, 2015–2016Took monthly sign-ups from 500 to 12,000+ and led a five-person ad ops team to a 300%+ KPI lift.
Early-stage growth
UpKeep (YC W17), 2017Hands-on and advisory marketing for a Y Combinator startup, growing web traffic through paid, content, and SEO/SEM.
Connected systems, no bottlenecks
I'm always working with the newest AI and automation tools, but the tools aren't the point. The point is one fluid flow from first touch to finished work, where nothing waits on a person who doesn't need to be there.
- CaptureEvery lead, request, and task lands in one place, from any channel
- QualifyAI screens and sorts by what each one actually needs
- RouteAutomations hand it to the right person or the next system
- DeliverRecording, drafting, and follow-up run in the background
- MeasureData flows back into one scoreboard, without retyping
Cutting-edge, applied
I test new AI and automation tools early, then keep only what saves time or wins customers.
Automate the repeatable
Screening, transcription, routing, scheduling, and task creation run themselves, so people spend their time on judgment calls.
Connect everything
CRM, project management, documents, content, and AI share data and naming, so work moves between them without manual handoffs.
Hunt the bottleneck
Map where work waits, fix the slowest step first, then find the next one. That's how capacity grew 40% with the same team.
Building something that needs to grow without breaking?
I'm looking for a director-level role in marketing, growth, or operations at a company that wants AI doing real work. I'm based in Thousand Oaks and open to hybrid or on-site roles from Ventura County to Calabasas and the San Fernando Valley, or remote.
