Colin Rickard laughing outside a glass-front office

Open to Director of Marketing, Growth, and Operations roles

Hi, I'm Colin.I build the systems that make growth repeatable.

I lead marketing and operations, and I put AI where it actually saves time or wins customers. Most recently, I helped a small firm grow signed clients 60% in six months while cutting the average client call from 1.5 hours to 37 minutes. The same work made the firm a Legalweek "Best Use of AI" finalist next to Baker McKenzie, King & Spalding, and Reed Smith.

+60%
signed clients in six months, with average calls down from 1.5 hours to 37 minutes
Finalist
Legalweek Best Use of AI, as a boutique firm up against Big Law's AI budgets
+40%
total team capacity from one connected operating system, with the same headcount
2 companies
run at the same time for five years. Two pipelines, two teams, neither one dropped.
250K → 1.4M+
social audience at LeEco US, with a team of four
500 → 12,000+
monthly sign-ups at Verlocal, plus a 300%+ KPI lift from a five-person ad ops team
Portrait of Colin Rickard in a navy blazer

The marketer who also builds the machine behind it.

Most marketing leaders hand the systems work to someone else. I do both. I've written the conversion copy, built the intake flow it feeds, wired up the tools that track it, and put AI to work speeding it all up. That's why the results hold after I hand them off.

  • Growth and operations in one hire. I've run marketing, intake, onboarding, and operations together, with cost per acquisition as the scoreboard.
  • AI that's already working, not a pilot deck. I moved it into daily intake, content, and paid media, and it earned a national finalist spot against firms with far bigger budgets.
  • Built for lean teams. For five years I ran growth for two companies at the same time.
  • A designer's standards. I trained in industrial design, so your site, your funnel, and your internal tools get judged like products.
Read my story
"Colin handled these broad responsibilities with professionalism, initiative, and a practical, solutions-oriented approach."
Manny Starr, Managing Partner and Owner, Frontier Law Center

How I work

Three rules I hold every project to.

AI where it removes real work

Not where it demos well. If it doesn't save time or win customers, it doesn't ship.

Systems, not heroics

If it can't be measured or handed off, it isn't finished. Growth shouldn't depend on one person staying late.

A designer's eye on every page

I trained in industrial design, so I judge a website, a workflow, or an intake form the way I'd judge a product.

Before that

A decade of growth work across architecture, startups, and consumer tech.

  • Donaldson + PartnersMarketing & Graphics Coordinator, 2017–2021

    Marketing, PR, and the model shop for an LA architecture studio.

  • UpKeep (YC W17)Marketing Manager, 2017

    Grew web traffic through paid, content, and SEO/SEM.

  • LeEco USContent Marketing Manager, 2016–2017

    Built the U.S. brand voice and grew social from 250K to 1.4M+.

  • VerlocalDigital Marketing & Ad Ops Manager, 2015–2016

    Took monthly sign-ups from 500 to 12,000+.

Building something that needs to grow without breaking?

I'm looking for a director-level role in marketing, growth, or operations at a company that wants AI doing real work. I'm based in Thousand Oaks and open to hybrid or on-site roles from Ventura County to Calabasas and the San Fernando Valley, or remote.

Colin Rickard standing in a courtyard