The front door

Most companies build their website, content, and ads separately, often with different people chasing different goals. Traffic doesn't always land somewhere built to convert, and content goes out when someone has time. This was no exception.

• A relaunched site. I set the design direction, gave the developer structured feedback on type hierarchy, layout, contrast, and content width, and wrote direct conversion copy that describes accurately how the firm works with clients.
• A daily content engine, about 10 pieces a week, planned in monday.com, drafted with Claude, and published through StoryChief.
• A YouTube channel, Thirsty for Justice | Employment Law on Tap, hosted by the firm's own people, with a freelance editing pipeline for long-form episodes and vertical shorts.
• Paid search on AI Max and Performance Max. I shifted budget toward the most efficient campaigns, cut the underperformers, ran a negative keyword audit, and tuned ad copy and landing pages campaign by campaign.

~10 a week

content pieces, on a steady cadence instead of whenever someone had time

More important, the pieces stopped working against each other. The site, content, and paid search now pull in the same direction, with ad copy and landing pages tuned campaign by campaign.

A website, content, and paid media are one system with one job: turning attention into customers. I build them to work together and judge them like a product.